Our Story
We launched Baby Love because we believe that families shouldn't have to make the choice between buying diapers and essential goods for their baby, purchasing food for their family, and paying their rent.
TWO MOMS COMMITTED TO SUPPORTING FAMILIES IN THEIR COMMUNITY
We’ve made it our mission to provide the diapers and critical essentials that every baby deserves, supporting the health and wellbeing of low-income families in Toronto. 
Removing roadblocks to diapers and wipes promotes infant physical health, supports positive parental mental health, unlocks access to childcare so parents can work, and allows families to reinvest their diaper budget in other essentials like food and housing.
Diapers are increasingly out of reach
1 in 5
families in Toronto cannot afford diapers
4th highest expense
after housing, food and utilities
"The support from Baby Love has allowed me to allocate more resources to other essential needs, reducing financial stress. I feel more confident as a mom, knowing I can provide for my baby's basic needs. This has also given me more time to enjoy and bond with my baby."
Grace, Mom to Jasmine and Baby Love Client
Lack of diaper access has a meaningful impact on children and families
Lack of diaper access has three major outcomes:
Close to 60% of families experiencing diaper need miss on average 4 days of work or school a month due to insufficient diapers. A lack of diapers can prevent them from enrolling their children in daycare, a crucial support system that allows parents to participate in the workforce.
Our unique solution
At Baby Love, we partner with manufacturers to produce diapers, which significantly reduces the cost, and allows us to reach 2.5 times as many babies compared to retail prices. We combine these diapers with corporate and in-kind donations of diapers and wipes, allowing us to support even more families.
Our logistics network has been donated in-kind through the generosity of Access Storage and Atripco, covering both warehouse and monthly courier services. And by working with 13 trusted charitable partners to deliver the diapers directly to families, we are able to combine these essentials with high-touch programming that support families to thrive.
The results are happier and healthier babies and children, and improved financial security for parents and caregivers who can now unlock access to education and employment.
Thank you to our generous logistics partners:
Delivering essentials, changing lives
Thanks to Baby Love’s support, 90% of families are meeting their goals and improving their wellbeing. Nearly 85% of partner organizations report that parents demonstrate increased self-sufficiency due to Baby Love’s assistance.
In only three years, Baby Love has become the largest diaper donor in Canada!
WE'RE PROUD TO CELEBRATE:
🩷 1.5M+ diapers and over 850,000 wipes delivered to date, and on track for over 1M in 2025 alone
🩷 100,000+ diapers delivered monthly to 13 charitable organizations, providing high-touch programming
🩷 7,000+ families supported, enabling them to redirect budget towards food and other essentials, while reducing stress about baby care needs
